Started out as a mere 25m2 humble fruit store in 1992, we have never stopped nurturing our passion in local fruits, vegetables and seafood from all parts of Indonesia, as well as interesting delicacies from other part of the globe. Our curiosity, obsession for foods and the trust of loyal customers slowly bring us who we are today.


To stisfy both customers and shareholders while maintaining our corporate value and integrity.


To be acknowledged as one of the respected retailers in the business.


Years of specializing in fresh fruits and vegetables have shaped us to become who we are today: One of the respected retailers with INTEGRITY and HONESTY. Our founder, management team and staffs have poured their time and soul to seek the finest produce and goods available, by inspecting products directly at its source; some are planted organically in our own farm and the rest through external ethical farms, in order to ensure that we deliver what we have promised.
Fresh Fruits & Vegetables
Our Customer Service


Every customer is unique, and as one of very few LOCAL retailers, we truly understand that.

Each customer’s exceptional preferences and needs are the reason why we provide different products at different stores.  We value engaging in personal and continuous relationships to assure your satisfaction as our number one priority. When we promised Kami Memang Beda – which translates into “We Are Different” – we simply try to make our customers understand that we have been, and will always differ from others, because we simply serves from our heart.


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